Over two years, the Jacksonville Jaguars worked on a one-of-a-kind capsule collection with a local Jacksonville fashion brand, Lafarve.
On, Sept. 4, better known, in Duval County as “904 Day,” the two entities released the first of two drops in the collection, releasing four items.
STM DROP APRIL 2022
STM DROP APRIL 2022
THE PROCESS
What started as a one-time collaboration in 2022 became the groundwork for one of the most ambitious collaborations the Jacksonville Jaguars had ever done.
This took planning, meetings, emails, and a lot of creativity from our team.
THE MARKETING
TEASER VIDEO FOR DROP 1
EDITED BY NOAH THOMAS
ENGAGEMENT
Amassed over 1.6 million impressions on all Jaguar's channels throughout the first drop campaign. Instagram (608,240), IG Story (644,925) X/Twitter (379,312).
Digital numbers: Push Notifications Announcement (9/2): 2K opens
Push Notification Drop Live (9/4): 2K opens
Landing Page (Published 9/1): 8,375 visits
Push Notification Drop Live (9/4): 2K opens
Landing Page (Published 9/1): 8,375 visits
Lafavre has gained roughly 7,000 followers, an increase of an estimated 33 percent increase since July 31, when the partnership with the Jaguars was announced.
Generated nearly $45k in sales at Miller Electric Pro Shop.
THANK YOU
TO KASEY, ASIA, NICK, AND THE ENTIRE LAFAVRE TEAM FOR MAKING THIS COME TO LIFE.
