The Look
When thinking about design elements and social creative, we considered the era by blending the aesthetics of American culture at the time with the signature style the Jaguars established during their inaugural season. These two vibes are reflected in the mood boards, capturing the vision from the very start."
SOCIAL CREATIVE
WALLPAPERS
Print Assets
Influencer Box Design
Pro Shop T - Back
Pro Shop T - Front
Gate Giveaway - TB Cards
Gate Giveaway - TB Cards Packaging
PROGRAM WALL SET
After digging through deep storage, we crafted a photo backdrop made entirely of Jaguars game programs from the late ’90s. This was a nod to our original concept of blending the '90s advertising aesthetic with the Jaguars’ iconic look from that era. It took plenty of elbow grease, creativity, and tape, but the team brought this vision to life!
SET PHOTOS
📸 : KAM NEDD
The Reveal Video
CONCEPT
We took fans on an exclusive journey to a trendy Jaguars vintage shop stocked with everything they needed—and more. Despite their search, nothing seemed to capture their style until a familiar stranger revealed something they might like from the store’s archives: our 2024 throwback uniforms. This video captured that thrilling discovery. We aimed to electrify fans by unveiling our throwback jerseys in a setting that perfectly blended the charm of vintage with modern flair.
CAST
Safety: Andre Cisco | Cornerback: Tyson Cambell | Legend: Leon Searcy
THE SPACE
We had to make this modern shop and give it a touch of the Vintage Jaguars aesthetic. We wanted this to look like a Jag fans heaven for throwback gear. Big s/o to the boys at Kollect for letting us take over their space.
BEHIND THE SCENES
Thank you!
This was one of the most highly anticipated moments of the year for our fans, and we spent over a year meticulously planning every detail of this rollout. From football operations to photography, graphics, and gameday execution, no element was overlooked in ensuring its perfection.
It was one of the most hands-on projects I’ve had the privilege to contribute to, and it remains a highlight of my career.
Real shoutout to the entire team on this:
